• Steps for understanding your company's and unit's strategies

    2010. 2. 25.

    by. 꼼발남자





  • Determine whether your company and unit have strategic plans.

    Ask your boss whether strategic plans exist at the corporate and unit levels. If so, see if you can obtain copies. The information contained within these documents will help you gain a better understanding of your company's and unit's strategic missions, visions, and goals.

  • Talk with your boss about your corporate and unit strategies.

    After you have reviewed all the strategy documents that are available to you, talk with your boss about the company's and unit's future direction. Ask your boss to tell you about corporate or unit planning sessions that he or she has attended.

  • Ask for your peers' perspectives on company and unit strategies.

    Talk with other managers in your organization to understand how the company and units approach strategy formulation, planning, and execution.

  • Observe the decisions and messages that are being communicated by executives and managers in your organization.
    • Read or listen to presentations that the CEO has made to the board, investors, and others. CEO presentations typically communicate direction and progress toward both short-term business goals and long-term strategic initiatives.
    • If your company is public, read its annual report.
    • Review your organization's Web site.
    • Review your company's advertisements and press releases.
    • Look at marketing and product information.
    • Examine newsletters and other communication channels for information about your organization's strategy.
    • Attend all company meetings in which strategies and results are discussed. Doing so will keep you on top of changes taking place in the organization.
  • Be able to discuss your company's and unit's strategies with others. By talking about your corporate and unit strategies and answering questions that others may have, you will deepen your understanding of the strategies at play within your organization.

    Questions you should be able to answer include:

    • What are your company's and unit's strategies?
    • Why were they chosen?
    • What is needed for the strategies to succeed?


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